Beijing Minghe cultural and creative industry cluster is a comprehensive cultural and creative industry group initiated by Beijing Minghe investment group and established with Beijing Minghe Culture Communication Co., Ltd. (hereinafter referred to as Minghe Culture). Founded in 2012, with a registered capital of 37 million yuan, the headquarters is located in the hinterland of Chaoyang District CBD.
Minghe cultural and creative cluster is initiated by Minghe culture. It is composed of large-scale cultural and creative IP Chinese International playwright Festival, high-quality channel Jingshang media, activity platform Heli media and media platform Taoxi media. It has the qualification of 4A member unit in China and obtained the qualification of CCTV advertising agency in 2020.
Minghe cultural and creative industry cluster focuses on the integrated development of cultural creativity and related industries, and further explores and integrates the high-end resources and cooperation needs of domestic and foreign cultural and creative industries in the new era. Business involves brand advertising, public relations activities, film and television investment, IP trading, fund investment, product development and other fields, forming a complete cultural brand value-added and operation system.
Since its establishment, Minghe cultural innovation cluster has developed rapidly in the era of big data and social network. Adhering to the principle of perfect combination of art and commerce, it has helped a large number of high-quality customers. The industry involves automobile, real estate, medical care, insurance, Internet, etc., and has won wide praise and recognition in the industry with its international vision and outstanding innovative ability. At the same time, Minghe cultural and creative cluster has formed a cultural industry chain aggregation, and has established long-term cooperative relations with CCTV, BTV, government agencies and dozens of listed enterprises, forming a huge resource chain of Minghe cultural and creative industry cluster.
With the tide rising in the East, Minghe culture sets sail, adheres to innovation and forge ahead with determination to create a new chapter in China's cultural industry.